Do You Supply What Consumers & Agents Demand?

The real estate industry has evolved immensely over the years, in large part because technology has changed the way we do things. In fact, technology has a major influence on the shift in expectations by consumers. What has stayed the same, however, is the basis on which business functions. Economics 101 Business starts with the consumer. If a consumer demands

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The Three-Step Rule & the Importance of Asking for Referrals

Whether you attended this year’s REALTORS® Conference & Expo or not, you should always consider the importance networking plays, especially in the real estate business. Do you have the perfect game plan on how to meet people but then end up standing in the corner talking to the potted plant all weekend? Don’t be that person… Instead, change it up

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Partnership with Women’s Council of REALTORS®

Success in business today is achieved through positive, productive relationships. The Women’s Council of REALTORS® (WCR) is a nationwide community of over 16.000 real estate professionals including more than 300 local and state chapters. Today, the WCR is the 12th largest U.S women’s professional organization and has one of the most successful communication networks in the NAR family. The WCR

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Real Estate Software Adoption Challenges (Part II)

In Part I of this article, we explored reasons why agents and office staff may be hesitant to adopt new software in their day-to-day operations. To overcome this resistance, consider some steps to help boost the software adoption rate in your brokerage.  Show the Need for Change & Get Early Adopters It is crucial that brokers and real estate franchise owners

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Real Estate Software Adoption Challenges (Part I)

Have you been thinking about streamlining your brokerage with new real estate broker software solutions but worry that your agents may be reluctant to adopt it? This isn’t uncommon. Many people simply don’t like change, because change means uncertainty. Your agents may ask: Am I going to be able to adapt to the new situation? Will I be able to do

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Real Estate Websites. Key Tips for SEO Ranking

SEO Features We know how important it is to be found on search engines like Google, Bing, and Especially in real estate as most of today’s buyers start their initial research for a new home online. But as we started looking at the platforms available for real estate broker websites, we noticed many of them had undefined URLs that Google

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The Emphasys Evolution

ev·o·lu·tion noun:  The gradual development of something synonyms: growth, development, progress The real estate industry is evolving constantly. Homebuyers and sellers are becoming smarter in their searches, processes are being streamlined, and everything moves faster on the web. As the industry evolves, brokerages evolve. And as brokerages evolve, the tools needed change. Real estate software companies everywhere are trying to

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3 Reasons to Invest in Real Estate Broker Software

Change seems to be the only constant in the world of technology, and it can be hard to keep up. But think about technology as an investment, not an expense. As you’re building your business, you’ll want to ensure you have the tools that can help you outdo competitors and expand your business. The real estate market is especially competitive.

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Automating Your Brokerage

A big issue for many real estate brokerages nowadays is their struggle to allocate time. It’s very common to walk into a small real estate business and find files stacked to the ceiling, making a deal time consuming and evidently more difficult to close. Technology, as most brokers are aware, provides an archive that assists in the storage and instant

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Leading Real Estate Companies of the World Selects Emphasys Software as Preferred Provider

CHICAGO, IL – June 6, 2012 Leading Real Estate Companies of the World®, a global network of more than 500 top independent real estate firms, has named Emphasys Software to its exclusive list of preferred service providers in its Solutions Group program. Emphasys provides a wide range of real estate brokerage management solutions, with services addressing lead management, listing and

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