Articles

12
Nov

The Three-Step Rule & the Importance of Asking for Referrals

Whether you attended this year’s REALTORS® Conference & Expo or not, you should always consider the importance networking plays, especially in the real estate business. Do you have the perfect game plan on how to meet people but then end up standing in the corner talking to the potted plant all weekend? Don’t be that person… Instead, change it up

Read more

17
Oct

Partnership with Women’s Council of REALTORS®

Success in business today is achieved through positive, productive relationships. The Women’s Council of REALTORS® (WCR) is a nationwide community of over 16.000 real estate professionals including more than 300 local and state chapters. Today, the WCR is the 12th largest U.S women’s professional organization and has one of the most successful communication networks in the NAR family. The WCR

Read more

18
Sep

Real Estate Software Adoption Challenges (Part II)

In Part I of this article, we explored reasons why agents and office staff may be hesitant to adopt new software in their day-to-day operations. To overcome this resistance, consider some steps to help boost the software adoption rate in your brokerage.  Show the Need for Change & Get Early Adopters It is crucial that brokers and real estate franchise owners

Read more

10
Sep

Real Estate Software Adoption Challenges (Part I)

Have you been thinking about streamlining your brokerage with new real estate broker software solutions but worry that your agents may be reluctant to adopt it? This isn’t uncommon. Many people simply don’t like change, because change means uncertainty. Your agents may ask: Am I going to be able to adapt to the new situation? Will I be able to do

Read more

16
Aug

Real Estate Websites. Key Tips for SEO Ranking

SEO Features We know how important it is to be found on search engines like Google, Bing, and Yahoo.com. Especially in real estate as most of today’s buyers start their initial research for a new home online. But as we started looking at the platforms available for real estate broker websites, we noticed many of them had undefined URLs that Google

Read more

31
Jul

The Emphasys Evolution

ev·o·lu·tion noun:  The gradual development of something synonyms: growth, development, progress The real estate industry is evolving constantly. Homebuyers and sellers are becoming smarter in their searches, processes are being streamlined, and everything moves faster on the web. As the industry evolves, brokerages evolve. And as brokerages evolve, the tools needed change. Real estate software companies everywhere are trying to

Read more

9
Jul

3 Reasons to Invest in Real Estate Broker Software

Change seems to be the only constant in the world of technology, and it can be hard to keep up. But think about technology as an investment, not an expense. As you’re building your business, you’ll want to ensure you have the tools that can help you outdo competitors and expand your business. The real estate market is especially competitive.

Read more

21
May

When and Where Are You Most Productive?

Have you ever thought about where you go when you really need to get something done? What about your agents? According to Jason Fried, co-founder of 37signals, people typically answer with one of the following: 1. Place (e.g. library, bedroom, park) 2. Moving Object (e.g. train, plane) 3. Time (e.g. early mornings, late nights) Very rarely will you find someone who

Read more

17
May

Pinterest: The Next Big Real Estate Tool?

If you haven’t dared to jump on the social media bandwagon just yet, now is the time to reconsider. After all, almost no one today buys or does anything before searching for information online. Much of this information is sought through social media platforms, and Pinterest, one of the fastest-growing sites ever, is one of them. Pinterest is an online

Read more

4
May

The Value of Broker-Supplied Technologies

Technology has had a significant impact on the real estate industry. With the Internet, for example, the costs of diffusing and searching for information have been reduced drastically. Today, software is available to manage virtually every aspect of a broker’s business, with the goal of making it as simple as possible for you to manage the complex workflow process in

Read more