Build or Buy? Considerations for Acquiring Real Estate Broker Software

To build or to buy? In the world of software, it’s an age-old question some might even consider a “question of Shakespearean proportions,” according to InfoWorld. This question also applies to the real estate industry. Should you build your own real estate broker software or should you implement a pre-existing solution built by a third party vendor? There are typically two

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Do You Supply What Consumers & Agents Demand?

The real estate industry has evolved immensely over the years, in large part because technology has changed the way we do things. In fact, technology has a major influence on the shift in expectations by consumers. What has stayed the same, however, is the basis on which business functions. Economics 101 Business starts with the consumer. If a consumer demands

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REALedger Payroll Tax Table Update for 2013

Download REALedger Payroll Tax Table Update for 2013 Continue reading


The Three-Step Rule & the Importance of Asking for Referrals

Whether you attended this year’s REALTORS® Conference & Expo or not, you should always consider the importance networking plays, especially in the real estate business. Do you have the perfect game plan on how to meet people but then end up standing in the corner talking to the potted plant all weekend? Don’t be that person… Instead, change it up

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REALedger 6.8a

REALedger Release 6.8a builds upon previous successful releases. This release focuses primarily on the ability to close Non-Incented Sales and Prudential Real Estate Affiliates Data Bridge 4.0 (applicable to certain affiliates.) Download REALedger 6.8a Release Guide Download REALedger v6.8a – PREA Associate Supplement


Partnership with Women’s Council of REALTORS®

Success in business today is achieved through positive, productive relationships. The Women’s Council of REALTORS® (WCR) is a nationwide community of over 16.000 real estate professionals including more than 300 local and state chapters. Today, the WCR is the 12th largest U.S women’s professional organization and has one of the most successful communication networks in the NAR family. The WCR

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Real Estate Software Adoption Challenges (Part II)

In Part I of this article, we explored reasons why agents and office staff may be hesitant to adopt new software in their day-to-day operations. To overcome this resistance, consider some steps to help boost the software adoption rate in your brokerage.  Show the Need for Change & Get Early Adopters It is crucial that brokers and real estate franchise owners

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Real Estate Software Adoption Challenges (Part I)

Have you been thinking about streamlining your brokerage with new real estate broker software solutions but worry that your agents may be reluctant to adopt it? This isn’t uncommon. Many people simply don’t like change, because change means uncertainty. Your agents may ask: Am I going to be able to adapt to the new situation? Will I be able to do

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Real Estate Websites. Key Tips for SEO Ranking

SEO Features We know how important it is to be found on search engines like Google, Bing, and Yahoo.com. Especially in real estate as most of today’s buyers start their initial research for a new home online. But as we started looking at the platforms available for real estate broker websites, we noticed many of them had undefined URLs that Google

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The Emphasys Evolution

ev·o·lu·tion noun:  The gradual development of something synonyms: growth, development, progress The real estate industry is evolving constantly. Homebuyers and sellers are becoming smarter in their searches, processes are being streamlined, and everything moves faster on the web. As the industry evolves, brokerages evolve. And as brokerages evolve, the tools needed change. Real estate software companies everywhere are trying to

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