The Value of Broker-Supplied Technologies

Technology has had a significant impact on the real estate industry. With the Internet, for example, the costs of diffusing and searching for information have been reduced drastically. Today, software is available to manage virtually every aspect of a broker’s business, with the goal of making it as simple as possible for you to manage the complex workflow process in a dynamic, constantly changing environment.

In 2011, a study by the National Association for Realtors (NAR) concluded that almost 60% of agents and broker-associates saw value in real estate technology provided by the broker – of those, 28% even saw exceptional value.

In the same study, 15% of agents and broker-associates claimed that their brokers did not provide them with any technology at all. Surprisingly, 47% of those respondents would actually like to receive some type of technology resources from their broker. These include features such as trainings or remote access to files, apps, and paperless transactions.

Think about how real estate technologies can give you and your agents an advantage over everyone else. Not only does the right technology save you time and money, but it also lets you respond to clients faster. With a fully integrated suite of real estate software tools, like Emphasys’ BrokerOffice, you and your agents will be capable of making faster, better decisions in all aspects of your business.

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